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Regionally, optical sales varied over the past seven days (Dec. 7-13). On their own trajectory, contact lens sales were down in all four census regions, ranging from -4 index points in the Northeast to -8 index points in the West. Most categories in most regions were either flat or up slightly, with the South and Northeast up most consistently at rates of 1 or 2 index points in all categories except contact lenses. Other than contact lenses being down in all regions, the only other sales declines were experienced in gross revenue and exams/refractions in the Midwest and West, all down -1 index point, except gross revenue in the West, which was down -2 index points. However, the Midwest did see an increase of 3 index points for sales of lens pairs while the South was up 2 index points in the same category. These varied results align with cases of COVID-19 as states in all regions experienced both increases as well as decreases over the past week, according to the Johns Hopkins Coronavirus Resource Center.
*The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019.This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.
Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.
Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.
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