This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analytics, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

Optical sales took a slight downturn last week (June 14-20). The national average for gross revenue at ECP locations throughout the country fell a modest 2 index points, bringing it to a slightly lower level (by only 1 index point) of where it was at the same time last year. When compared with two years ago during the same time period, gross revenue was 6 index points higher last week than where it was in 2019.

BUSINESS METRICS

All optical sales categories declined last week, except contact lenses, which remained flat. Sales of frame units, and lens pairs, along with gross revenue, all decreased by 2 index points last week, while exams/refractions fell by only 1 index point. While sales of contact lenses were flat last week, they represent the category furthest from the sales levels they achieved the previous two years at 6 index points below where they were at this time last year and 10 index points below where they were in 2019.

SNAPSHOT

With most optical sales categories taking a slight downturn last week and contact lens sales remaining flat, they all remain at similar levels in relation to each other. Gross revenue continues to be the only category performing at sales rates above an average week in 2019, while all other categories remain below that index level.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.