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During the COVID-19 pandemic, many eye care practices across the country have temporarily shut down and business has dropped off. Jobson Optical Research is tracking optical business metrics for the U.S. to determine the trajectory of the downturn, monitor its duration, and uncover which regions first begin heading in a positive direction.

ECP BUSINESS METRICS

The latest data aggregated from eye care practices for the week of April 13-April 19 indicate that the optical business may have bottomed out following the steep decline precipitated by stay-at-home orders in most states in reaction to COVID-19. No longer in decline for the previous week, gross revenue on a national level took an upturn for the first time since this crisis began albeit only at a rate of 1 index point. This occurred as most optical practices throughout the United States remain shut. Hovering around 90 percent are those ECPs still impacted by stay-at-home orders, according to the latest Coronavirus ECP Survey by Jobson Optical Research. A majority of the 1,110 eye care professionals surveyed (55.8 percent) are rescheduling appointments for May with a smaller but still substantial number (29.9 percent) starting to reschedule for June. Nearly all respondents (91.7 percent) in this latest wave of the Coronavirus ECP Survey plan to reopen, while only 2.1 percent state that they will likely need to close for good; 6.2 percent are still unsure.

REGIONAL BREAKOUT

Most product/service categories being tracked in most regions throughout the United States also indicate a bottoming out and either a flattening or slight uptick in business. Other than contact lenses, which have been on a trajectory all their own since the beginning of this healthcare crisis, no product/service categories declined. The South and West were clearly regions with the largest upturn, although at rates of only 3 index points or less. Some were flat or up by a single index point. Those increasing more than just one index point were frame units and lens pairs in the South and West (up 3 index points) and gross revenue and exams/refractions in the South and West (up 2 index points). Remaining at a higher index level than all other categories, contact lens units stayed primarily flat at an index level of 38 in most regions, with slight declines in the Northeast and South.

* The index baseline was developed by Jobson Research from total sales from an average seven days in the first quarter of 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Source: GPN and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 3,500 independent eye care practices.

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Consumer Sentiments

* Percentage of Rx eyewear users that are planning to postpone or cancel their Rx eyewear purchase until conditions are better. "If you need new eyeglasses or contact lenses while COVID-19 is still a threat, which of the following actions are you likely to take?"
** Selected answer option 8, 9 or 10 for the question "On a scale of 1-10 (were 1 = No concern at all and 10 = Extremely concerned) how concerned are you over the recent global COVID-19 threat and outbreak?"

Source: The Vision Council VisionWatch COVID-19 Consumer Sentiment Study: February and March editions

For additional information, you may reach out to GPN, ABB Analyze, and The Vision Council directly.

For more information from Jobson Research contact jwaller@jobson.com.