This tracker measures sales trends comparing pre-pandemic, during the pandemic, and post-pandemic.

We selected 1,500 optical locations that have been operating and reporting their sales to our partners, GPN and ABB Analyze, since 2019. We re-based the index to an average week in 2019. This new index base will be used as an arbitrary benchmark and assigned a value of 100.

GROSS REVENUE 3-YEAR TREND

The national average for gross revenue at ECP locations increased last week (June 20-26) at a rate of 3 index points. That places gross revenue at a level 7 index points above where it was at this point in time (Week 26) when compared with last year, 3 points above Week 26 of 2020, and 9 points above 2019.

BUSINESS METRICS

All optical sales categories increased last week when compared with the previous week, ranging from 3 index points (gross revenue, exams/refractions, lens pairs) to 1 index point for contact lenses. Frame units increased at a rate of 2 index points. Optical sales categories were mixed when comparing last week’s optical sales with the same period last year. Gross revenue experienced the largest increase (7 index points) when comparing Week 26 this year with the same period last year. Also up were exams/refractions (3 index points) and contact lenses (2 index points). Both frame units and lens pairs were down -1 index point when comparing this year with last.

SNAPSHOT

Although all optical sales categories increased when comparing last week with the previous week, only one category remains at a level above an average week in 2019 (the index baseline assigned a value of 100 for this Optical Business Tracker). Gross revenue reached a level of 111 index points last week, while all other categories below the 100-point benchmark were equal at 97 index points.

*The index baseline was developed by Jobson Research from total sales from an average week in 2019. This index baseline is equivalent to a score of 100. All other time periods going forward are calculated as a percent increase or decrease from the 100 baseline index of that period. This index is intended to show directional and magnitudinal change that the market is experiencing. Actual index scores are arbitrary meaning the baseline of 100 is simply used as a benchmark. Jobson Research shall not be held liable for any use or misuse of the data described and/or contained herein.

Please note that practices that use practice analytic systems tend to skew a bit larger and have higher revenue than practices that do not.

Source: GPN/EDGEPro and ABB Analyze contributed anonymous sales data used to determine gross revenue, exams/refractions, frame units, lens pairs, and contact lens boxes. Data was collected from approximately 1,500 independent eye care practices.

For more information from Jobson Research contact jwaller@jobson.com,

you may also reach out to GPN/EDGEPro and ABB Analyze directly.